Covec has a dedicated research division that specialises in the collection, processing and analysis of primary data. We have particular expertise in online research, including the design, coding and implementation of online surveys and the generation of large samples delivered by innovative email address collection processes. Our projects can be broadly divided into one-off surveys that inform specific research processes, and long-term research programmes that involve the development and ongoing management of comprehensive research frameworks, systems and technologies. All the technical and operational aspects of our projects and programmes are delivered in-house by our highly skilled and experienced research team.
A key advantage of Covec is our ability to seamlessly integrate the primary research and consulting functions if required i.e. we can add value to primary research through our consulting division, and we can design and deliver customised primary research processes to support consulting projects.
Contribution of Eden Park to Regional and National GDP
The purpose of this study was to estimate the contribution Eden Park makes to regional and national GDP. This includes the economic activity caused by the operation of Eden Park as a venue for sports events, plus the economic activity caused by hosting sports events at Eden Park.
Design & management of the Convention Delegate Survey
The Convention Delegate Survey (CDS) is a continuous online survey of around 2,000 convention delegates each year distributed through professional conference organisers. This programme measures the expenditure and travel patterns of local, domestic and international convention delegates in New Zealand and is used to estimate the economic contribution of multi-day conventions to the New Zealand economy. The CDS weighting methodology uses population estimates from the CAS combined with visitor arrival data from the IVA (Statistics New Zealand).
Design & management of the Tourism Industry Monitor
The Tourism Industry Monitor (TIM) is a quarterly online survey of around 500 tourism businesses across New Zealand commissioned by MED. This programme is the main source of historical and forward-looking performance-based information for the tourism industry, and is used to produce the tourism confidence index.
Economic & social impact of the Ellerslie Flower Show 2006
Covec conducted a post-event evaluation of the Ellerslie Flower Show for Manukau City Council. Around 70,000 people attended the event over 5 days, including around 7,000 international visitors. The evaluation was comprehensive and included an assessment of the social, cultural, environmental and economic impacts of the event on Manukau City and the wider Auckland region.
Economic impact of Gold Coast Airport
The purpose of this research was to establish the contribution Gold Coast Airport makes to Gross State Product (GSP) in Queensland and New South Wales. The economic footprint of the airport was estimated based on a financial survey of more than 50 businesses operating within the airport precinct. State-level multipliers were used to assess the indirect & induced impacts.
Economic impact of Ironman New Zealand 2009
The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies. Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Economic impact of Rhythm and Vines 2010/2011
Covec designed and implemented an online survey of around 4,200 Rhythm & Vines attendees distributed through Rhythm & Vines’ ticketing database. The purpose of this research was to estimate tourism activity and expenditure by event attendees, and assess their levels of satisfaction.
Economic impact of the DHL Lions Series 2005
The economic evaluation of the Lions Series was based on a post-event online survey of around 4,000 spectators whose email addresses were collected by Covec field staff at Lions’ matches. Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.
Economic impact of World Rowing Championships 2010
The purpose of this project was to estimate the regional and national economic impact of the World Rowing Championships. The analysis was informed by the results of an online survey of spectators and media, discussions with team representatives, and a detailed analysis of the event budget. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Evaluation of REAL Women’s Duathlon Series 2007, 2008, 2009
The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series. Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants. We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours. We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.
Expat survey for Rugby World Cup 2011
The Expat Survey for Rugby World Cup 2011 was an online survey of around 1,600 New Zealand expats distributed through the Kiwi Expat Association (KEA). The purpose of this research was to better understand the New Zealand expat market in terms of their intentions regarding Rugby World Cup 2011.
Management of the International Visitor Survey
The International Visitor Survey (IVS) is an ongoing research programme that measures the travel and expenditure patterns of international visitors to New Zealand. The IVS is classified as a Tier 1 statistic by Statistics New Zealand. Covec has managed the data collection component of the programme since 2008, conducting 5,200 face-to-face interviews with departing international visitors annually at Auckland, Wellington and Christchurch international airports. Our work includes the management of 17 multi-lingual field staff across three airports, the coordination of interview scheduling to meet survey quotas, and the secure storage and transmission of primary data.
Redesign & management of the Convention Activity Survey
The Convention Activity Survey (CAS) is a monthly online survey of more than 100 professional venues across 12 major centres in New Zealand (Auckland, Hamilton and Waikato, Bay of Plenty, Rotorua, Taupo, Hawke’s Bay, Manawatu, Wellington, Nelson/Marlborough, Canterbury, Queenstown and Dunedin). The CAS measures the number of MICE events and delegates hosted in professional venues each month, and is the only reliable source of convention activity data in New Zealand.
Redesign & management of the NZHC research programme
The NZHC Research Programme is a monthly online survey of more than 100 of New Zealand’s largest hotels commissioned by NZHC. This programme measures and benchmarks the performance of major hotels in New Zealand in terms of occupancy, average daily rate (ADR) and revenue per available (RevPAR) room. Covec has made several major enhancements to the NZHC programme since taking it over in 2004. These include taking the programme online with the development of a simple, secure website that meets the needs of a range of users. Covec manages the programme through a hands-on tiered communications programme that is responsive to the industry’s changing information requirements. The NZHC research programme is now considered to be a benchmark within the tourism industry and is used by Statistics New Zealand as a collection mechanism for the Commercial Accommodation Monitor (CAM).
Survey of campervan hirers
Component of the Economic Value of Tourism project
Covec designed and implemented research to understand the economic significance of the campervan sector and the travel and expenditure characteristics of campervan users in 2011. The objective of the research was to understand how the campervan sector adds value to the New Zealand economy.
Survey of cruise ship passengers
Component of the Economic Value of Tourism project
Covec designed and implemented research to understand the economic significance of cruise tourism in New Zealand and the travel and expenditure characteristics of international cruise passengers in the 2011/12 season. The objective of the research was to understand how cruise tourism adds value to the New Zealand economy.
Survey of foreign fee-paying tertiary students
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of foreign fee-paying tertiary students distributed through education providers across New Zealand including Universities, Polytechnics, English Language Schools and Private Training Establishments. The main purposes of the survey were to understand the expenditure patterns of tertiary students, and to estimate the economic footprint of the tertiary export education sector.
The economic impact of six signature events on Auckland 2009/10
Covec was commissioned by Auckland City Council to measure the economic impact of six signature events on Auckland in 2009/2010. These included Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, adidas Auckland Marathon, ASB Classic & Heineken Open, and Auckland Seafood Festival. The analysis of each event was based on event budget and ticketing information, online surveys of event attendees and interviews with sponsors. Covec undertook all aspects of the research including field research, online surveying, data analysis, economic modelling and reporting.
The economic impact of the Louis Vuitton Pacific Series 2009, 2010
The purpose of this project was to estimate the economic impact of the Louis Vuitton Pacific Series on Auckland. The economic analysis was based on information derived from stakeholder consultation and a face-to-face spectator survey designed and implemented by Covec field staff in the Viaduct area.
The Economic Value of Tourism: Supply and Demand-side Perspectives
The Economic Value of Tourism project is a three-year research project that is looking at how tourism creates value in the New Zealand economy. There are two main components to the project. A supply-side analysis is measuring the value that specific tourism-related businesses add to the economy both directly and through supply-chain effects. At the same time, a demand-side analysis is estimating the value to individual business sectors, and the wider New Zealand economy, of the following visitor segment case studies: export education students, cruise passengers and campervan visitors. The analysis is informed by the collection of confidential financial data from selected businesses (supply-side) and detailed online expenditure surveys of selected visitor segments (demand-side).
The impact of the price of oil on inbound tourism
This was a three-year research project delivered in partnership with Lincoln University and Landcare Research. The main objective of the project was to assess the sensitivity of the inbound tourism market to the price of oil. The outputs from the project included several published articles and a range of working papers, as well as an online oil price risk assessment tool for New Zealand tourism businesses.
Ticketholders survey for Rugby World Cup 2011
The Ticketholders Survey for Rugby World Cup 2011 was an online survey of around 14,500 domestic and international RWC ticket purchasers. The main purpose of this research was to understand who was purchasing tickets, how many tickets were being purchased by each person, what modes of transport and accommodation they intended to use, and what percentage of people had pre-booked. The results were also used to update the forecast of international visitor arrivals to New Zealand.
Tourism and Aviation: Critical Linkages
Jointly with the University of Otago, Covec undertook detailed research into the economic drivers of the New Zealand aviation sector and the implications for tourism.
Tourism forecasting programme 2002-2010
Covec has managed the Ministry of Tourism’s forecasting programme since 2002. The outputs from this programme include detailed forecasts of international visits, nights and expenditure segmented by purpose of travel and origin, as well as forecasts of domestic visits, nights and expenditure segmented by purpose of travel and type of trip (day vs. overnight). Covec has played a key role in planning and managing the ongoing development of this programme.
Various post-event evaluations
Covec has conducted a large number of post-event evaluations in addition to the ones presented above. All of these evaluations involved face-to-face or online survey processes designed and delivered by Covec. These include:
A&P Show 2005
Bledisloe Cup 2005
Ellerslie Flower Show 2005
DHL Lions Series 2005
Puhinui 3 Day Event 2005
ASB Polyfest 2006
Auckland Harbour Festival 2006
Bell Tea Showjumping World Cup 2006
Easter Festival 2006
Howick in the Park 2006
Maraetai Powerboats 2006
Portage Crossing 2006
FIP Polo World Cup 2007
Waitangi Day Family Celebrations 2007