major events
Covec has been providing high quality research and consulting services to the major events sector for more than a decade. We are experts in the measurement and evaluation of major events, with a strong focus on the social and economic impacts they generate. We have developed robust evaluation processes to help public sector agencies build and optimise their event portfolios, and innovative techniques to measure the returns on regional and national investment in major events. Our post-event evaluations provide credible economic and social analysis built around robust primary research delivered by our in-house research team. Our clients include local and central government agencies, regional tourism organisations and major event owners.
Americas Cup World Series 2012/13
The purpose of this project was to estimate the potential economic impact of hosting an Americas Cup World Series in Auckland. The analysis, part of ATEEDs due diligence process, provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event.
Auckland Major Events Strategy 2011
The Auckland Major Events Strategy is a 10 year action plan for growing the social and economic benefits delivered by major events. Covec developed and wrote most aspects of the strategy including the thinking framework, the business case and the investment roadmap.
Champions Trophy 2011
The purpose of this project was to estimate the potential economic impact of hosting the Champions Trophy in Auckland. The analysis, part of ATEEDs due diligence process, provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event.
Contribution of Eden Park to Regional and National GDP
The purpose of this study was to estimate the contribution Eden Park makes to regional and national GDP. This includes the economic activity caused by the operation of Eden Park as a venue for sports events, plus the economic activity caused by hosting sports events at Eden Park.
Economic & social impact of the Ellerslie Flower Show 2006
Covec conducted a post-event evaluation of the Ellerslie Flower Show for Manukau City Council. Around 70,000 people attended the event over 5 days, including around 7,000 international visitors. The evaluation was comprehensive and included an assessment of the social, cultural, environmental and economic impacts of the event on Manukau City and the wider Auckland region.
Economic impact of Ironman New Zealand 2009
The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies. Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Economic impact of Rhythm and Vines 2010/2011
Covec designed and implemented an online survey of around 4,200 Rhythm & Vines attendees distributed through Rhythm & Vines’ ticketing database. The purpose of this research was to estimate tourism activity and expenditure by event attendees, and assess their levels of satisfaction.
Economic impact of the DHL Lions Series 2005
The economic evaluation of the Lions Series was based on a post-event online survey of around 4,000 spectators whose email addresses were collected by Covec field staff at Lions’ matches. Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.
Economic impact of Walking with Dinosaurs 2011
The purpose of this project was to estimate the economic impact of Walking with Dinosaurs on the Auckland economy. The analysis, part of ATEEDs due diligence process, provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event.
Economic impact of World Rowing Championships 2010
The purpose of this project was to estimate the regional and national economic impact of the World Rowing Championships. The analysis was informed by the results of an online survey of spectators and media, discussions with team representatives, and a detailed analysis of the event budget. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Evaluation of FIFA U20 World Cup 2015
The purpose of this project was estimate the economic impact of hosting the FIFA U20 World Cup 2015. The impact was assessed at the national level, and also at the regional level to help cities to assess the potential benefits of hosting matches. A key component of this project was building international visitor forecasts based on expected numbers of competitors, accompanying persons and general spectators.
Evaluation of REAL Women’s Duathlon Series 2007, 2008, 2009
The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series. Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants. We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours. We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.
Evaluation of Volvo Ocean Race 2012
The purpose of this project was to estimate the economic impact of hosting a Volvo Ocean Race stopover in 2012. The results of the study were used by Auckland City Council and IAEG to assess the feasibility of submitting a stopover bid.
Evaluation of World Masters Games 2017
The purpose of this project was to estimate the potential economic impact of hosting the World Masters Games in Auckland. The analysis formed part of ATEEDs due diligence process, and provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event. A key component of this project was building international visitor forecasts based on expected numbers of competitors and accompanying persons.
Evaluation of World Netball Championships 2007
The purpose of this project was to estimate the economic impact of the World Netball Championships 2007 on the Auckland region. We used detailed budget and ticketing information from the event organiser combined with our own tourism expenditure data to estimate the impact.
Expat survey for Rugby World Cup 2011
The Expat Survey for Rugby World Cup 2011 was an online survey of around 1,600 New Zealand expats distributed through the Kiwi Expat Association (KEA). The purpose of this research was to better understand the New Zealand expat market in terms of their intentions regarding Rugby World Cup 2011.
Forecasts of visitor arrivals for Rugby World Cup 2011
The purpose of this project was to forecast the number of international visitors Rugby World Cup 2011 would bring to New Zealand. Our analysis was informed by a detailed examination of daily visitor arrival patterns in Australia during Rugby World Cup, the match schedule, and extensive consultation with key Rugby World Cup stakeholders. The outputs included daily forecasts of international visitor arrivals, departures, and visitor nights.
Measuring the economic contribution of events to Auckland
Covec was commissioned by Auckland City Council to assess the economic contribution of Auckland’s entire events portfolio. The outputs from this project included a summary of the size and characteristics of Auckland’s events portfolio, an understanding of the channels through which events contribute to the Auckland economy, and the economic contribution of each channel.
The economic impact of six signature events on Auckland 2009/10
Covec was commissioned by Auckland City Council to measure the economic impact of six signature events on Auckland in 2009/2010. These included Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, adidas Auckland Marathon, ASB Classic & Heineken Open, and Auckland Seafood Festival. The analysis of each event was based on event budget and ticketing information, online surveys of event attendees and interviews with sponsors. Covec undertook all aspects of the research including field research, online surveying, data analysis, economic modelling and reporting.
The economic impact of the Louis Vuitton Pacific Series 2009, 2010
The purpose of this project was to estimate the economic impact of the Louis Vuitton Pacific Series on Auckland. The economic analysis was based on information derived from stakeholder consultation and a face-to-face spectator survey designed and implemented by Covec field staff in the Viaduct area.
Ticketholders survey for Rugby World Cup 2011
The Ticketholders Survey for Rugby World Cup 2011 was an online survey of around 14,500 domestic and international RWC ticket purchasers. The main purpose of this research was to understand who was purchasing tickets, how many tickets were being purchased by each person, what modes of transport and accommodation they intended to use, and what percentage of people had pre-booked. The results were also used to update the forecast of international visitor arrivals to New Zealand.
Tourism impact of hosting Commonwealth Games 2018
Covec was commissioned by LECG to estimate the impact of hosting the Commonwealth Games on visitor activity in Auckland and New Zealand. Our analysis was informed by a detailed examination of daily visitor arrival patterns in Melbourne during the Commonwealth Games 2006.
Various post-event evaluations
Covec has conducted a large number of post-event evaluations in addition to the ones presented above. All of these evaluations involved face-to-face or online survey processes designed and delivered by Covec. These include:
A&P Show 2005
Bledisloe Cup 2005
Ellerslie Flower Show 2005
DHL Lions Series 2005
Puhinui 3 Day Event 2005
ASB Polyfest 2006
Auckland Harbour Festival 2006
Bell Tea Showjumping World Cup 2006
Easter Festival 2006
Howick in the Park 2006
Maraetai Powerboats 2006
Portage Crossing 2006
FIP Polo World Cup 2007
Waitangi Day Family Celebrations 2007
Various pre-event evaluations
Covec has conducted a large number of pre-event evaluations in addition to the ones presented above. These include:
U19 Basketball World Champs 2009
WRC Rally of New Zealand 2010
Velux 5 Oceans Race 2010/11
Festival of Brass 2011
World Surfing Games 2011
World Roller Skating Champs 2012
FastNet Netball 2012
Jersey Boys 2012
Ironman 70.3 2012
SkyChallenge Air Race 2012
FINA World League 2012
ITU Triathlon World Champs 2012
Millennium Cup 2012
World Speedway Champs 2012
World Softball Champs 2013
World Wakeboarding Champs 2013
Clipper Round the World 2013/14
IAAF Indoor Athletics Champs 2014
World Table Tennis Champs 2014
ISAF Youth World Champs 2015