tourism & events

Covec is the leading provider of research, analysis and thought leadership to both the tourism and events sectors in New Zealand.

We have access to all of the major databases and maintain strong working relationships with the main industry stakeholders. Our work is always independent, objective and credible.

Relevant Skills & Services:

economic modelling & analysis

forecasting & projections

policy & cost-benefit analysis

research programmes & data collection

Examples of Our Work:

Design & implementation of the tourism flows model

Ministry of Tourism (NZ)

Covec developed the Tourism Flows Model for the Ministry of Tourism. The model allows users to view the spatial flows of domestic and international tourists through a custom-built GIS software application, and can now be used online at http://tourism.maphost.co.nz/.

Design & management of the tourism industry monitor

Ministry of Tourism (NZ)

The Tourism Industry Monitor (TIM) is an ongoing research programme developed specifically for the tourism industry by Covec. The TIM is informed by a monthly online survey of tourism businesses and is designed to monitor the performance, confidence and outlook for tourism businesses in New Zealand. Covec designed and implemented the online survey and manages the entire research process.

Economic & social impact of the Ellerslie Flower Show 2006

Manukau City Council

Covec conducted a post-event evaluation of the Ellerslie Flower Show for Manukau City Council. Around 70,000 people attended the event over 5 days, including around 7,000 international visitors. The evaluation was comprehensive and included an assessment of the social, cultural, environmental and economic impacts of the event on Manukau City and the wider Auckland region.

Economic impact of Ironman New Zealand 2009

Ironman New Zealand Limited

The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies. Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.

Economic impact of the DHL Lions Series 2005

Auckland City Council

Ministry of Tourism (NZ)

Tourism Auckland

Tourism Dunedin

This project was jointly funded by the Ministry of Tourism, Tourism Auckland, Auckland City Council and Tourism Dunedin. Our assessment was based on a post-event online survey of around 4,000 spectators whose email addresses were harvested from three separate matches. Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.

Economic Impact DHL Lions Series.pdf

Evaluation of REAL Women’s Duathlon Series (2007-2009)

The Patter

The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series. Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants. We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours. We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.

Management of the international visitor survey

Ministry of Tourism (NZ)

The International Visitor Survey is an ongoing research programme that collects detailed information from 5,200 international visitors to New Zealand each year. The research is funded by the Ministry of Tourism, and the programme is classified as Tier 1 (the highest level of importance) by Statistics New Zealand. Covec has managed the International Visitor Survey since July 2008, and has made significant improvements to the productivity and accuracy of the programme in that time.

Measuring the economic contribution of events to Auckland

Auckland City Council

Covec was commissioned by Auckland City Council to assess the economic contribution of Auckland’s entire events portfolio. The outputs from this project included a summary of the size and characteristics of Auckland’s events portfolio, an understanding of the channels through which events contribute to the Auckland economy, and the economic contribution of each channel.

The economic impact of six signature events on Auckland

Auckland City Council

Covec was commissioned by Auckland City Council to measure the economic impact of six signature events on Auckland in 2009/2010. These included Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, adidas Auckland Marathon, ASB Classic & Heineken Open, and Auckland Seafood Festival. The analysis of each event was based on event budget and ticketing information, online surveys of event attendees and interviews with sponsors. Covec undertook all aspects of the research including field research, online surveying, data analysis, economic modelling and reporting.

The economic impact of the 2009 Louis Vuitton Pacific Series on Auckland

Auckland City Council

AucklandPlus

Tourism Auckland

Covec was jointly commissioned by AucklandPlus, Auckland City Council and Tourism Auckland to estimate the economic impact of the Louis Vuitton Pacific Series 2009 on Auckland. The economic analysis was based on information derived from extensive stakeholder consultation and the design and implementation of a face-to-face spectator survey.

2009 LVPS Final Report.pdf

The economic impact of the World Netball Championships 2007

Tourism Auckland

Covec was commissioned by Tourism Auckland to assess the economic impact of the World Netball Championships 2007 on the Auckland region. We used detailed budget and ticketing information from the event organiser combined with our own tourism expenditure data to estimate the impact.

The impact of adverse events on the tourism industry in New Zealand

Ministry of Tourism (NZ)

The objective of this study was to develop a better understanding of the influence that major adverse events have on levels of tourism activity in New Zealand. The report was based on an examination of the impacts that past adverse events had on New Zealand’s largest inbound markets including Australia, the United Kingdom, Germany, the United States, Japan and South Korea. The impact of adverse events on New Zealand outbound travel was also examined.

Tourism forecasting programme 2002-2010

Ministry of Tourism (NZ)

Covec has managed the Ministry of Tourism’s forecasting programme since 2002. The outputs from this programme include detailed forecasts of international visits, nights and expenditure segmented by purpose of travel and origin, as well as forecasts of domestic visits, nights and expenditure segmented by purpose of travel and type of trip (day vs. overnight). Covec has played a key role in planning and managing the ongoing development of this programme.

TMT Forecasts 2010 to 2016.pdf

Volvo Ocean Race 2011-12: Feasibility study

Auckland City Council

IAEG

Auckland City Council and IAEG jointly commissioned Covec to assess the likely costs and benefits of hosting a Volvo Ocean Race stopover in 2012. The results of the study were used by Auckland City Council and IAEG to assess the feasibility of submitting a stopover bid.