research programmes & data collection

Our in-house research team manages several high profile research programmes and also designs and administers ad hoc research to fill information gaps and support project analysis. We have particular expertise in event-based research, performance monitoring and online data collection.

Examples of Our Work:

Design & management of the convention delegate survey

CINZ

Ministry of Tourism (NZ)

The Convention Delegate Survey (CDS) is an ongoing research programme that monitors the economic activity generated by convention delegates. The CDS has been designed by Covec and involves the collection of information from a large number of convention delegates each year through the use of a simple online survey. All subsequent analysis and reporting is conducted by Covec.

Design & management of the tourism industry monitor

Ministry of Tourism (NZ)

The Tourism Industry Monitor (TIM) is an ongoing research programme developed specifically for the tourism industry by Covec. The TIM is informed by a monthly online survey of tourism businesses and is designed to monitor the performance, confidence and outlook for tourism businesses in New Zealand. Covec designed and implemented the online survey and manages the entire research process.

Economic impact of Ironman New Zealand 2009

Ironman New Zealand Limited

The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies. Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.

Economic impact of the DHL Lions Series 2005

Auckland City Council

Ministry of Tourism (NZ)

Tourism Auckland

Tourism Dunedin

This project was jointly funded by the Ministry of Tourism, Tourism Auckland, Auckland City Council and Tourism Dunedin. Our assessment was based on a post-event online survey of around 4,000 spectators whose email addresses were harvested from three separate matches. Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.

lions_eia.pdf

Evaluation of REAL Women’s Duathlon Series (2007-2009)

The Patter

The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series. Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants. We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours. We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.

Management of the international visitor survey

Ministry of Tourism (NZ)

The International Visitor Survey is an ongoing research programme that collects detailed information from 5,200 international visitors to New Zealand each year. The research is funded by the Ministry of Tourism, and the programme is classified as Tier 1 (the highest level of importance) by Statistics New Zealand. Covec has managed the International Visitor Survey since July 2008, and has made significant improvements to the productivity and accuracy of the programme in that time.

Redesign & management of the convention activity survey

CINZ

Ministry of Tourism (NZ)

The Convention Activity Survey (CAS) is an ongoing research programme that monitors conference and convention activity across ten New Zealand regions. Covec has restructured the programme and now manages the collection and reporting functions for the Ministry of Tourism. The main users of the CAS are venue providers, convention bureaus and public sector stakeholders.

Redesign & management of the NZHC research programme

New Zealand Hotel Council

We have made several major enhancements to the NZHC programme since taking it over in 2004. These include the collection of monthly data through a simple, secure website and the development of a tiered communications programme that meets the needs of a range of users. The NZHC research programme is now considered to be a benchmark within the tourism industry and has recently been recognised by Statistics New Zealand as a collection mechanism for the Commercial Accommodation Monitor (CAM).