Emily Trent

Emily is an economist who has worked in public, private and university sectors in the United States and New Zealand. She specialises in qualitative and quantitative research, analysis and the clear communication of results.

She has consulting and research experience in management, public policy, social policy, and economic development. Currently, Emily specialises in providing analysis and advice to clients in the areas of economic development and tourism and events.

Contact Details

Phone:

+64 9 916 1962

Email:

emily [dot] trent [at] covec [dot] co [dot] nz

Qualifications & Experience:

Bachelor of Arts (Cum Laude), Claremont McKenna College - Los Angeles

MBA, The Drucker School of Management - Los Angeles

Universitat St. Gallen – St. Gallen, Switzerland

The New Zealand Institute (2007)

The Drucker Institute (2005-2008)

Expertise

local government

tourism & events

economic & social development

economic modelling & analysis

research programmes & data collection

Recent Work

Design & management of the tourism industry monitor

Ministry of Tourism (NZ)

The Tourism Industry Monitor (TIM) is an ongoing research programme developed specifically for the tourism industry by Covec. The TIM is informed by a monthly online survey of tourism businesses and is designed to monitor the performance, confidence and outlook for tourism businesses in New Zealand. Covec designed and implemented the online survey and manages the entire research process.

Measuring the economic contribution of events to Auckland

Auckland City Council

Covec was commissioned by Auckland City Council to assess the economic contribution of Auckland’s entire events portfolio. The outputs from this project included a summary of the size and characteristics of Auckland’s events portfolio, an understanding of the channels through which events contribute to the Auckland economy, and the economic contribution of each channel.

Redesign & management of the convention activity survey

CINZ

Ministry of Tourism (NZ)

The Convention Activity Survey (CAS) is an ongoing research programme that monitors conference and convention activity across ten New Zealand regions. Covec has restructured the programme and now manages the collection and reporting functions for the Ministry of Tourism. The main users of the CAS are venue providers, convention bureaus and public sector stakeholders.

The economic impact of six signature events on Auckland

Auckland City Council

Covec was commissioned by Auckland City Council to measure the economic impact of six signature events on Auckland in 2009/2010. These included Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, adidas Auckland Marathon, ASB Classic & Heineken Open, and Auckland Seafood Festival. The analysis of each event was based on event budget and ticketing information, online surveys of event attendees and interviews with sponsors. Covec undertook all aspects of the research including field research, online surveying, data analysis, economic modelling and reporting.

Volvo Ocean Race 2011-12: Feasibility study

Auckland City Council

IAEG

Auckland City Council and IAEG jointly commissioned Covec to assess the likely costs and benefits of hosting a Volvo Ocean Race stopover in 2012. The results of the study were used by Auckland City Council and IAEG to assess the feasibility of submitting a stopover bid.