Jennie Coker Bishop
Jennie’s main area of expertise is the processing and analysis of quantitative data using advanced Excel and SPSS skills. She has extensive applied research experience, utilising sound academic approaches to solve practical, industry-led problems. Her work at Covec involves the processing and analysis of online survey responses and advising on question structure design for optimal data output with minimal processing and cleaning requirements. She is also responsible for the analysis of key tourism data sets in order to inform tourism forecasts and strategies. She is a research associate at AUT University, advising PhD students on research methods and data analysis in the area of biomechanics.
Prior to joining Covec, Jennie worked with the New Zealand Rowing team for four years as their Performance Analyst, specializing in quantitative data analysis requiring the translation of numerical results into clear recommendations for improved performance. She has a BSc with first class honours from the University of Bath and a PhD from AUT University.
Contact Details
Recent Work
Auckland Visitor Plan 2011
The Auckland Visitor Plan is a 10 year action plan for growing the social and economic benefits delivered by tourism. Covec developed and wrote most aspects of the strategy including the strategic framework, the business case and the investment roadmap.
Design & management of the Convention Delegate Survey
The Convention Delegate Survey (CDS) is a continuous online survey of around 2,000 convention delegates each year distributed through professional conference organisers. This programme measures the expenditure and travel patterns of local, domestic and international convention delegates in New Zealand and is used to estimate the economic contribution of multi-day conventions to the New Zealand economy. The CDS weighting methodology uses population estimates from the CAS combined with visitor arrival data from the IVA (Statistics New Zealand).
Design & management of the Tourism Industry Monitor
The Tourism Industry Monitor (TIM) is a quarterly online survey of around 500 tourism businesses across New Zealand commissioned by MED. This programme is the main source of historical and forward-looking performance-based information for the tourism industry, and is used to produce the tourism confidence index.
Management of the International Visitor Survey
The International Visitor Survey (IVS) is an ongoing research programme that measures the travel and expenditure patterns of international visitors to New Zealand. The IVS is classified as a Tier 1 statistic by Statistics New Zealand. Covec has managed the data collection component of the programme since 2008, conducting 5,200 face-to-face interviews with departing international visitors annually at Auckland, Wellington and Christchurch international airports. Our work includes the management of 17 multi-lingual field staff across three airports, the coordination of interview scheduling to meet survey quotas, and the secure storage and transmission of primary data.
Regional tourism modelling
Covec has undertaken a range of projects involving the development of regional tourism models. These include the regional tourism forecasts which are produced as part of the Ministry of Tourism’s forecasting programme, tourism analysis and forecasts developed for use in strategic planning processes and detailed analysis of the tourism impacts generated by major events.
Survey of campervan hirers
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of campervan hirers distributed through major campervan operators. This survey is still in progress but will eventually be weighted to population based on aggregate data provided by campervan operators. The main purposes of the survey were to understand the expenditure patterns of campervan hirers, and to estimate the economic footprint of the campervan sector.
Survey of cruise ship passengers
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of cruise ship passengers during the 2010/11 cruise season. Email addresses were collected by intercepting passengers as they embarked and disembarked their ship. The cruise passenger survey was weighted to the population of cruise passengers using detailed data provided by Cruise New Zealand. The main purposes of the survey were to understand the expenditure patterns of cruise ship passengers, and to estimate the economic footprint of the cruise sector.
Survey of foreign fee-paying tertiary students
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of foreign fee-paying tertiary students distributed through education providers across New Zealand including Universities, Polytechnics, English Language Schools and Private Training Establishments. The main purposes of the survey were to understand the expenditure patterns of tertiary students, and to estimate the economic footprint of the tertiary export education sector.
The Economic Value of Tourism: Supply and Demand-side Perspectives
The Economic Value of Tourism project is a three-year research project that is looking at how tourism creates value in the New Zealand economy. There are two main components to the project. A supply-side analysis is measuring the value that specific tourism-related businesses add to the economy both directly and through supply-chain effects. At the same time, a demand-side analysis is estimating the value to individual business sectors, and the wider New Zealand economy, of the following visitor segment case studies: export education students, cruise passengers and campervan visitors. The analysis is informed by the collection of confidential financial data from selected businesses (supply-side) and detailed online expenditure surveys of selected visitor segments (demand-side).
Tourism forecasting programme 2002-2010
Covec has managed the Ministry of Tourism’s forecasting programme since 2002. The outputs from this programme include detailed forecasts of international visits, nights and expenditure segmented by purpose of travel and origin, as well as forecasts of domestic visits, nights and expenditure segmented by purpose of travel and type of trip (day vs. overnight). Covec has played a key role in planning and managing the ongoing development of this programme.
