Tania Domett
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Expertise
Recent Work
Auckland Visitor Plan 2011
The Auckland Visitor Plan is a 10 year action plan for growing the social and economic benefits delivered by tourism. Covec developed and wrote most aspects of the strategy including the strategic framework, the business case and the investment roadmap.
Bringing the world to Auckland – A visitor plan for the Auckland Region
Covec was commissioned by AucklandPlus to prepare a strategic roadmap for the Auckland region outlining the key steps required to transform Auckland into a world class visitor destination. Many of our recommendations are already being acted upon by various local and central government agencies.
Design & management of the Convention Delegate Survey
The Convention Delegate Survey (CDS) is a continuous online survey of around 2,000 convention delegates each year distributed through professional conference organisers. This programme measures the expenditure and travel patterns of local, domestic and international convention delegates in New Zealand and is used to estimate the economic contribution of multi-day conventions to the New Zealand economy. The CDS weighting methodology uses population estimates from the CAS combined with visitor arrival data from the IVA (Statistics New Zealand).
Design & management of the Tourism Industry Monitor
The Tourism Industry Monitor (TIM) is a quarterly online survey of around 500 tourism businesses across New Zealand commissioned by MED. This programme is the main source of historical and forward-looking performance-based information for the tourism industry, and is used to produce the tourism confidence index.
Redesign & management of the NZHC research programme
The NZHC Research Programme is a monthly online survey of more than 100 of New Zealand’s largest hotels commissioned by NZHC. This programme measures and benchmarks the performance of major hotels in New Zealand in terms of occupancy, average daily rate (ADR) and revenue per available (RevPAR) room. Covec has made several major enhancements to the NZHC programme since taking it over in 2004. These include taking the programme online with the development of a simple, secure website that meets the needs of a range of users. Covec manages the programme through a hands-on tiered communications programme that is responsive to the industry’s changing information requirements. The NZHC research programme is now considered to be a benchmark within the tourism industry and is used by Statistics New Zealand as a collection mechanism for the Commercial Accommodation Monitor (CAM).
Survey of campervan hirers
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of campervan hirers distributed through major campervan operators. This survey is still in progress but will eventually be weighted to population based on aggregate data provided by campervan operators. The main purposes of the survey were to understand the expenditure patterns of campervan hirers, and to estimate the economic footprint of the campervan sector.
Survey of cruise ship passengers
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of cruise ship passengers during the 2010/11 cruise season. Email addresses were collected by intercepting passengers as they embarked and disembarked their ship. The cruise passenger survey was weighted to the population of cruise passengers using detailed data provided by Cruise New Zealand. The main purposes of the survey were to understand the expenditure patterns of cruise ship passengers, and to estimate the economic footprint of the cruise sector.
Survey of foreign fee-paying tertiary students
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of foreign fee-paying tertiary students distributed through education providers across New Zealand including Universities, Polytechnics, English Language Schools and Private Training Establishments. The main purposes of the survey were to understand the expenditure patterns of tertiary students, and to estimate the economic footprint of the tertiary export education sector.
The Economic Value of Tourism: Supply and Demand-side Perspectives
The Economic Value of Tourism project is a three-year research project that is looking at how tourism creates value in the New Zealand economy. There are two main components to the project. A supply-side analysis is measuring the value that specific tourism-related businesses add to the economy both directly and through supply-chain effects. At the same time, a demand-side analysis is estimating the value to individual business sectors, and the wider New Zealand economy, of the following visitor segment case studies: export education students, cruise passengers and campervan visitors. The analysis is informed by the collection of confidential financial data from selected businesses (supply-side) and detailed online expenditure surveys of selected visitor segments (demand-side).